The NFL, along with Jay-Roc Z’s Nation and Apple Music, announced Sunday that the musician, who opted not to participate in the 2019 Super Bowl halftime show in support of Colin Kaepernick, will be the 2023 Super Bowl’s headlining act. On Instagram, Rihanna shared a photo of an extended arm clutching an NFL football.
Rihanna is a “generational talent,” said Jay-Z, whose Roc Nation is an executive producer of the program. “Rihanna is a woman of humble beginnings who has exceeded expectations at every turn,” he added. “One of the most well-known musicians ever was born on the little island of Barbados. In both business and entertainment, self-made.
The Super Bowl will take place at State Farm Stadium in Glendale, Arizona, on Feb. 12. After years of Pepsi’s sponsorship, the upcoming halftime show will be sponsored by Apple Music.
Rihanna earlier said she turned down a similar opportunity for the 2019 Super Bowl that was ultimately headlined by Maroon 5. At the time, many artists voiced support for Kaepernick, the former San Francisco 49ers quarterback who protested police brutality against Black people and minorities by kneeling during the national anthem in 2016.
“I couldn’t dare do that. For what?” Rihanna told Vogue in 2019. “Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way,” she said of the league.
Kaepernick accused the NFL of colluding to keep him out of the league in a case that was eventually settled in early 2019.
In 2019, the NFL partnered with Roc Nation (which manages Rihanna) to help pick performers for the Super Bowl and strategize on the halftime show. The widely acclaimed 2022 halftime show featured Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige.
With sales of more than 250 million records worldwide, Rihanna ranks as one of the best-selling female artists ever. Her last album was 2016’s “Anti.” Rihanna last performed publicly at the Grammy Awards in 2018.
In the years since, Rihanna has occasionally teased her music return. Earlier this year, she had her first child with the rapper ASAP Rocky.