West News Wire: The withdrawal of gambling sponsorship from the front of match-day shirts has been agreed upon by all Premier League clubs, although the change won’t take effect until the conclusion of the 2025–26 season.
Currently, eight of the league’s 20 clubs have betting companies as their jersey sponsors. Prior to the start of the embargo, Premier League clubs will be permitted to negotiate new gambling sponsorship for the front of shirts, according to the UK Press Association.
The Premier League announced in a statement on Thursday that its clubs had “today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a voluntary measure to reduce gambling advertising.”
“The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.”
Current football sponsorship deals with gambling companies can remain in place for the next three years. The Premier League said it was working with other sports on “the development of a new code for responsible gambling sponsorship”.
The UK government is expected to publish a white paper a proposal for future legislation on gambling regulation.
“The vast majority of adults gamble safely, but we have to recognise that footballers are role models who have enormous influence on young people. We want to work with institutions like the Premier League to do the right thing for young fans,” UK Secretary for Culture, Media and Sport Lucy Frazer said while welcoming the announcement.
“We will soon bring forward a gambling white paper to update protections for punters and ensure those who are at risk of gambling harm and addiction are protected.”
According to a report in The Times newspaper, ministers have signalled that the white paper will not include shirt sponsorship restrictions if the voluntary agreement was reached.
The report added that sleeve deals are still permitted.
Gambling sponsors on the front of football shirts have already been outlawed in Italy and Spain.
