For a 30-second advertisement during the big game on Sunday, well-known companies from Netflix to Google are shelling out up to $7 million. The goal is to grab the attention of the approximately 100 million spectators who tune in each year.
Greatest advertisers release their ads in the days before the big game to generate the most awareness for their spots in an effort to maximize the return on investment for those millions. Actor Miles Teller dances to customer service hold music for Bud Light in the ads that have already been aired. Will Ferrell crashes well-known Netflix programs like “Bridgerton” in a combined GM and Netflix advertisement.
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
In a regional ad, a diverse group of people share a six-pack of Budweiser a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
A mountain man talk talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song “Angel.”
Singer Nick Jonas returns for the second year in an ad that highlight’s Dexcom’s glucose monitoring system.
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride who wants to go by “Downy McBride.”
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.